| > The hero ingredient is luck. This... 100% this! I've mentored and worked with dozens of entrepreneurs and small businesses over the last few years and I mention this to all of them but it's not a case of "if I wait around I'll get lucky". You still need to be active and work hard and fix the right problem with the right solution and then, if you get lucky, you'll succeed. I teach entrepreneurs to pitch and tell them to go to relevant events. Consistently. They may need to go to 200 events and pitch at them because you have no idea what one of those 200 events will give you the break you are looking for. And then at event 124 someone says "hey, I have that problem, let's talk"... Now, it's not all about pitching at events but I'm trying to get across the story that you need to consistently do something for a while so that when luck strikes at that particular time you are there. The chances of getting lucky right out the door are very slim. Also, I make sure they understand this: Love the problem, not the solution! |
Basically "keep trying and working on whatever until you either get lucky, run out of money or give up hope". (Ultimate failure being the act of giving up and trying something totally different.)