[james_impliu]

This book is incredibly helpful - I just wish they'd do a follow up book around how you interview users on your product once it exists.

I guess the same principle applies "tell me about a new feature you want for our product... Did you actually try to find a workaround? No" *X probably isn't a feature we should prioritize top then

I'd love to see more examples of ways to get good existing product feedback.

[LaundroMat]

I found out about the Kano method about a year ago and have been using it professionally since (when appropriate).

It's a great way of discovering customer attitudes towards product features.

Forgive the plug, but I liked Kano so much that I wrote a free tool to create, conduct and analyze Kano surveys at https://kanochart.com