[hinkley]

What do you suppose the lifecycle is of something like this?

Does the new owner, under their own power, set about adding ads to their site? Do they install a 3rd party ad tool that does the dirty business? Or does some smooth talker show up and tell them they'll take care of everything for a modest cut of the profits and that person makes a hash of everything?

Because it really does feel to me like there's a certain detachment from the userbase. If the owners are the actors instead of just complicit, maybe they're 'doing us a favor' by showing us how they really feel.