| I very much agree with this post in that analysis of the problem has to be the first step. There needs to be both a contextual and a granular appreciation of the problem. You get far too many founders looking for the most intense problem when that is just one facet of a problem. Christmas songs are a problem, painful, intense, etc. But it's only once a year, which would mean not very active users. As well as the Mom Test, off-the-top of my head, check out 1. Talking To Humans https://www.talkingtohumans.com/ 2. Testing With Humans https://testingwithhumans.com/, both by Giff Constable. There are some medical pain evaluation papers that I found highly informative, but I would need to go through my notes as I can't recollect them. And if anybody is interested, I have a free tool you can download, that will aid you to assess your idea by breaking it apart into its elemental composition and looking deeper into the problem, the audience, and the market. It's at MVP v2, so long way to go yet, and it is only for MS Access, so PC only: https://startizer.com/ |