[neltnerb]

I think I can only half-agree.

People who don't have adblockers are willing to put up with a heck of a lot. Agreed.

But if someone is not technically sophisticated enough to use an adblocker, they're also probably not technically sophisticated enough to find the actual content on a page and just give up.

I see this fairly frequently; someone with limited computer literacy goes to a website from Google, doesn't see anything relevant immediately (because of bad UI or really bad ads), and goes back to Google. Often the site even had relevant content when I look later, they just couldn't see it because they aren't as good at parsing website content.

There are so many websites with equivalent information, if you click on one and it's just garbage at first glance I think hitting "back" is more likely than "read and click on every ad and give them your SSN before downloading their virus scanning software".