[bubblethink]

So a survey article about adblocking without mentioning the main ad blocker in the world (and their competitor), ublock origin. Well played! As for the history lesson, the main meta lesson is that adblockers need to be completely detached from any monetory incentives. No company, however noble, should be trusted at all. Only open source + community ad blockers have survived and flourished. Time and again, people have tried to make a quick buck by becoming the middlemen in the adblocking industry by promoting their flavour of ads, whitelisting ads, or just hijacking ads.

[ameshkov]

Sorry for that, we don't mind mentioning anyone, it's just there was no historical event that we could tie to uBO. I'll ask the author to add a footnote about uBO and others we missed to mention, we love them all.

upd: done

[samatman]

I haven't read the article, and I'm not what you'd call well-versed in the history of ad blocking.

But even I know that uBlock was bought out and introduced 'acceptable ads', and that uBlock Origin became the community fork which maintains the spirit of the original uBlock.

That deserves more than a footnote, imho.

[ripdog]

Acceptable ads was introduced by adblock plus, and it remains their primary revenue source.

uBlock is the original version of uBlock origin. Both were started by gorhill4 (sp?). Gorhill got sick of the constant support burden of people coming into his repo and reporting unblocked ads, which he then had to redirect to the filter list repos.

He handed the entire project off to some teenager with little programming experience. Said teenager did little but make a new website and request donations, core work basically halted.

Afterwards, gorhill got sick of seeing his old project be abandoned and get a bad reputation, and forked it as uBlock origin.

Thus, uBlock origin is not a community fork.

[ameshkov]

Acceptable ads deserves being there, you are right.

This was the first attempt at finding a compromise with advertisers, hated by a huge part of users and advertisers at the same time. But it was launched by Adblock Plus in 2011, long before uBlock was developed.