Why put Bloomberg’s face on a meatball?

[teddyuk]

I keep thinking about this:

https://www.vice.com/en_us/article/akwjb4/theres-a-mike-bloomberg-in-my-meatballs

Is it just someone having a laugh or some subtle subliminal advertising, “hmmm meatballs nice, Bloomberg nice, better vote for him, get more meatballs”