[varlock]

> People can have the same idea but execute and follow through with very different results. Or not execute at all as is my case ;)

But I see what you're saying. Most of these, I suspect will become clear after people start using the product (e.g. breadth of offer, delivery, differences in the environment).

Others should probably be clarified from the start (e.g. price, quality/expectation).

Thanks!

[rs23296008n1]

Sometimes not executing is the best plan. Taking the wrong action is best avoided altogether. But also, just doing it small can help. Don't buy all the trappings of success unless they matter.

I wrote all that having done wooden furniture as a sideline for a few years. There are many competitors doing this. Skills are a factor but there are plenty of people better than me, especially when I started. But I realised I wasn't actually competing with them. I was only competing against the inefficient / less experienced version of me.

Its kind of like reading other people's experience of running a coffee shop and they all had nightmare situations but you start small anyway and subsequently discover it wasn't that hard and you succeed anyway. Your execution of the idea is different. You bring different angles on everything so your results are different.

See how you go. Business is one of the strange things in life. It succeeds or fails in all sorts of ways. People are always wondering how or why but the full story isn’t usually linear or clear.