[erikpukinskis]

My guess is that the company that beats Google will be the one that lets users create and monetize their own multifarious search engines that each has an editorial slant and an aptitude in a specific area.

Essentially, Google is CBS/NBC/ABC and their value is based on their name being the destination. They’ll be taken down a peg by a YouSearch (née YouTube).

Although Google, like CBS/NBC/ABC, will still exist they’ll just lose half the market (the middle tail).

What I’m describing is a technical challenge, but not like Nuclear 2.0 is a technical challenge. You could create an MVP for a niche market in a year or so. I think it’s mostly just hard work, doing marketing, understanding early adopters, doing the tech support, having a good feature-request-to-patch pipeline, managing investor expectations, etc... all the normal grunt work of a startup.

The search doesn’t even have to be that good if you can search psychological spaces Google could never prioritize.