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by jschwartzi 2310 days ago
> 3) If you're making a grill, it's gotta look like something. > 4) You want something that approaches a consistent theme for your accessories: monitors, keyboards, mice, printers, etc. Even without the logos, you can match the HP mouse to the HP keyboard and HP server. Same for Dell, Lenovo, etc. > 5) I find the big manufacturers try to slowly evolve their design over the years. You can walk into a place (hospital, power plant, ship, whatever) and quickly identify it as a Dell shop or an HP shop.

This is one of the purposes of a Design Language -- it ensures users of your products can identify what does and doesn't go with your products. And it also ensures that if a user has used one of your products, the signifiers for your other products are immediately apparent to them.

https://en.wikipedia.org/wiki/Design_language