Pretty sensationalist headline. "Google exploring ways to increase screen space for content" would be more accurate, but I guess that doesn't get clicks.
No, I think you're underestimating this potential change. It really seems that Google wants people to not realize they are using a web browser when they are browsing the web, and the URL bar is one of the last notable things separating typical browser UI with that of desktop applications.
Defaults are important because so few people change them or even notice them. Hiding the URL bar by default will make some new Chrome users not even realize it is there, and yet more will eventually neglect to use it properly. The web then becomes like a HyperCard stack, with Google as the top card (by default). I'm sure this is exactly how Google wants the web to be, but it's not going to help create knowledgable web users.
I'm sure you've heard of users that google "www.nytimes.com" to go to the New York Times, because they already don't know how to use the URL bar or what a URL is and equate Google with getting anywhere on the web. Think about how this change is going to influence people of that technical caliber.
That was my first thought as well but after reading the article I'm not quite so conspiratorial about it. Regular users do not understand or properly use the URL bar. They may indeed want to do what you say but part of it is definitely just clearing up even more screen real estate and this is a fairly clever way to do it. The URL will still be there but only when you want to see it. If I'm understanding this correctly it'll be while the page is loading or if you click the tab it'll turn into a URL bar. I'm a little torn on the idea because I like quick glances at the URL but it would clear up an entire row and I can still type/see the URL if I need to with an extra click. I think I'll have to actually use for a few hours to decide if I love it or hate it.
I did just think of one problem though. Phishing will be even easier so they'll really have to step up their detection and warnings for those.
But this redesign just hides the normal URL bar behind a button. So, basically, exactly the same as things run now except a click away. If things function exactly the same as now, how can people not use it properly? Even in your example, if people were to type in www.nytimes.com, they actually wouldn't search and be directed right to the website. It is actually a net win over the typical googling "facebook.com" story. The only thing that supports your idea is that the URL bar is accessed by a button that says "search", but I can't think of a better name for that. "URL Bar" would just be confusing.
Of course, I also think this is a pie in the sky mockup that won't ever make it to prime time due to numerous usability problems, but who knows?
Not to mention those window UI mockups have been on the public Chromium wiki for around a year. (Without watermarks, too :)
For the most part, Chromium development happens in the open. There are many interesting ideas, but more newsworthy would be actual (recent) developments.
It also looks like early days in the discussion. Software teams and designers demonstrate wacky ideas in mockups and wireframes all the time that don't actually make it into a shipping product.
True, but opinions expressed early on have a lot of significance. The direction can be changed much easier. I'm not saying I dislike the proposed changes, but I do think expressing feedback (positive or negative) at the design stage is influential and very worthwhile.
Defaults are important because so few people change them or even notice them. Hiding the URL bar by default will make some new Chrome users not even realize it is there, and yet more will eventually neglect to use it properly. The web then becomes like a HyperCard stack, with Google as the top card (by default). I'm sure this is exactly how Google wants the web to be, but it's not going to help create knowledgable web users.
I'm sure you've heard of users that google "www.nytimes.com" to go to the New York Times, because they already don't know how to use the URL bar or what a URL is and equate Google with getting anywhere on the web. Think about how this change is going to influence people of that technical caliber.