What FUD? And what aversion to "googling stuff"? The Start Menu Personalization is only one of the ad delivery channels, and only one about which I (literally) forgot.
Do you still mean to say that there are no ads on a legitimately-purchased Windows 10 copy, after literally writing that you, yourself, have seen at least one?
Do you still mean to say that there are no ads on a legitimately-purchased Windows 10 copy, after literally writing that you, yourself, have seen at least one?