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by jedberg 2304 days ago
TurboTax was sued for making it impossible to find their legally mandated free filing product. While many people qualified, they tricked most of them into paying for their paid product unnecessarily.

Just this year they were ordered to make that products slightly easier to find, but they can still do most of their tricks to direct people away from it.

Credit Karma is an existential threat because it makes free filing easy to find.

I suspect after this deal completes, the CK free file product will start having all the same dark patterns and TurboTax's free product.

1 comments

>TurboTax was sued for making it impossible to find their legally mandated free filing product

And Googling "turbotax free" brings the page right up as the top ad return and as the first search result.

Now it does. That was part of the lawsuit. That before, when you googled [turbotax free], it took you to their paid product.