[jsm386]

Second that. Check out his Proust Was A Neuroscientist. Great framing, great idea...but in the end, no, Proust was not a neuroscientist, and the same goes for most else Lehrer has to say.

The whole premise of this piece doesn't make sense to me - coffee, whatever else is in Redbull - provide energy, not focus. That energy can be used to focus on something you don't want to focus upon. You also can let your mind wander at the frenetic pace stimulants like coffee, ADHD meds and others facilitate. So back to the beginning - Jonah Lehrer is very good at nicely framing a point that he isn't actually making.