[erikrothoff]

I’m pretty sure we are talking about different things. The marketing I’m talking about is in the context of sole developers or small developer only teams where the goal is to launch a successful product. Be it on a hobby scale or the start of something bigger. These developers/hackers gone founders need to evolve their marketing skills at the same pace the product is built.

I feel what you are talking about is a siloed approach where developers build what the marketing team promises to customers. If these teams are the same people you are the developer and marketing team, and thus over-promising things to customers is only shooting yourself in the foot.