That’s not entirely fair IMO. The BBC already had deals with ITV and Channel 4 to put their content on the new Project Kangaroo service before it was killed off.
It's fair because there's an underlying competitive issue: if said new project represented in any way a threat to those other entities, they would not, or stop providing the content.
For example, Disney has pulled their content from Netflix.
For example, Disney has pulled their content from Netflix.