[karambir]

A positive thing for International companies is that India has a very large section of English speakers and that is only growing. So they did enter and expanded in the market easily.

But in the last few years due to Jio revolution, people from tier 3 cities and villages and getting connected to the internet for the first time. So companies wanting to capture these markets have to put extra effort into their products. Aside from language preferences, this section sees products in a different manner. Like Tiktok and Youtube have very different "popular" videos here.