[dreae]

Realistically tens of millions at best. Assuming the Bloomberg campaign hires 200 people for this strategy (the article states "hundreds") it would take 167 years for him to spend $1 billion on it.

[shmageggy]

He's already spent $460 million.

[ska]

Presumably the vast majority of that on conventional ads and campaign infrastructure though, which hardly has the same effect.

[w4]

Why is this being downvoted? It’s accurate: https://www.nbcnews.com/politics/2020-election/bloomberg-spe...

[barbecue_sauce]

That figure is for his entire campaign, not just for salaried internet trolls.

[jjeaff]

Presumably, the astroturfers are not the only money that is making its way to regular employees.