[pbhjpbhj]

>Because once someone buys into your new game, it becomes their orthodoxy. They become fiercely loyal to it as an organizing principle for how they act in the world.

>Until someone shows up with another story about an even newer game. That’s inevitable, of course, but hopefully it doesn’t happen until you’ve gotten very successful helping customers win at what will suddenly become an old game.

All seems a bit postmodern (post-truth I think it's the current rendition of that) ... I'm more interested in what's objectively better.

This sounds more like "we got well marketed to, drank the coolaid and now don't want to change (because we'd lose face, demonstrating our susceptibility to being conned ... which seems to me like the big problem in UK [and USA] politics at present).

[austhrow743]

Once you've created your objectively better thing you still have to go out and sell it. This is about how to do that.

[solarmist]

Plus objectively better usually doesn't mean across the board. It's only objectively better in some particular aspect.