[kitteh]

Was this Rogers New Media? Just curious because my recollection is that they owned the network infrastructure for the cable internet side and were the first folks in Canada to go big on deep packet inspection boxes (aka Cisco pcube, which was from an acquisition of an Israeli compamy) to deal with "undesirable" traffic but also mining customer data.

[52-6F-62]

I didn't work on that side of the company so I can't comment with accuracy (the entire entity was around 25,000 people at the time). Only what I've heard along the way. I know they wanted to leverage the data, but I didn't gather they had necessarily developed much use at the time. They were definitely interested in collecting data, however.

edit: I'd like to add a disclaimer that my comments are as good as hearsay. I just wanted to add them for context.