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by michaelbuckbee
2310 days ago
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I'm friends with a top course creator on Udemy and the info density issue is caused by the buying habits of users. - Most buy based on sales (at a crazy discount), ASP is ~$10 off his ostensibly several hundred dollar course - Most 95%+ never even _open_ the course - Of the remainder it's about .25% that "finish" the course in any meaningful way - Most people buying the courses are aspirational about it ("Yeah I should know about that") and aren't making a detailed analysis of the materials - Most people buy on _length_ - that they'll look at two courses on the same topic and take the one that is longer and/or has more modules or chapters - Udemy has a new program for enterprises that pays based on minutes/month of content consumed. Should be noted this is a highly technical course aimed at developers/devops (situation might be different for guitar lessons). |
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LinkedIn has something similar with what used to be Lynda. (Not sure what the payment scheme looks like.) I imagine this sort of thing is fairly common. Corporations have a relatively modest set of online courses they create (or have created) on topics specifically relevant to their products/market and they want to fill out their training catalog with a lot of general and relatively low cost material.