[akuji1993]

There actually is a German DIY store that went bankrupt because of this practice. Their slogan was "20% off everything except animal food." Since it was pretty much always 20% off, nobody bothered going for any sale. Instead they only went when they really needed something or chose a different store because of their stupid slogan. Closed down a few years back. Having a constant sale doesn't seem to help your sales apparently.

[jcrites]

Related lesson learned from JC Penny’s shift in pricing strategy: https://mmrstrategy.com/lessons-in-pricing-strategy-from-jcp...

[Gene_Parmesan]

However here in the states, Kohl's has been surviving kind of on this strategy alone. The quality of the clothes is actually quite low, but they price them at "normal" prices and then almost constantly have massive sales -- 20%, 30%, even 40%. My mom will in fact refuse to shop there until there's at least a 30% sale.

Meanwhile the value-accurate price of the clothes IS that prices that's actually 40% off, but she thinks she's getting a steal.