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by andrei_says_
2314 days ago
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I don't think it's a zero sum game. Just from the top of my mind, how about - offer bug updates for v.2 existing customers with no additional feature development - offer a paid upgrade with lower subscription for existing customers - offer more affordable iphone-only or ipad-only subscriptions (currently it's $40/year for a suite of iphone, desktop, ipad apps) - offer an ad-free v.3 upgrade locked to v.2 features to existing customers - offer a v.3 upgrade requiring existing customer to make an informed choice vs. forcing it as an upgrade replacing their their current, paid for app with another one nagging them for subscription. I spent 1 minute on these options, as an amateur in the field, and they all sound like viable possibilities for increasing revenue while retaining respectful trusting relationship with existing paying customers. |
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