[AndrewStephens]

> Our 'perpetual legal action' was merely cover give the appearance that our brand was being defended, without which action, we could feasibly lose rights to it.

Was that really easier than just licensing your trademark with a strong contract that preserved your rights while letting the website use your name for one specific purpose? Make the licensing costs $1 per decade or something if it is a question of money.

Misusing the legal system in this way seems like it could backfire if the third party did something you genuinely wanted to stop and they could prove your ongoing action was a sham.

[jariel]

I'm not a lawyer, and I was not involved, other than I knew there was a many-years-long legal action regarding branding against another company with whom we had otherwise a really good relationship.

My point is not about branding or lawyers, it's about risk.

Said company gave up a huge amount of money to patent trolls, and their lawyers were empowered to mitigate risk, with the backing of the CEO, their rationality being: "We make a huge amount of over here, why on earth would we allow that to be risked by speculative activity over there?" which is not entirely irrational, it just depends on implementation.

Everything is so gray, it's so hard to tell. Consider that we have no idea how open-source software licensing will work out because it hasn't been really pushed through the court system, and how limiting that ambiguity is for the entire industry.