[c0nsilienc3]

My girlfriend got a design strategy MBA several years ago (her family thought it was a bullshit degree) and has worked for two of the largest companies in the U.S. (one of those jobs is still current). These companies are taking design strategy VERY seriously based on the projects I see her working on, and the outrageous salaries they’re paying her and her cohorts.

In the end, they are in the business for profit. So of course it is always just to “sell more stuff,” but in order to do that you have to fix deep-rooted problems within the company, its culture, its customers and products. She works on all those things.

If the trend continues as I’m observing it from the outside, more companies will be hiring design strategists and researchers in-house and these design consultancies will have a lot less work in the next 10 years.