[ftio]

The premise is good, I think (I'm not the target audience), but the copy and positioning need a lot of work.

The positioning reads to me like: "Look at all the awesome features we've built!" Gems! Coins! Filters! Profile details! I have no idea what any of those things are, and frankly it's a lot to take in before even downloading something like this.

I'd look at those features through another lens: "Ever feel like the connections you make on other dating sites are shallow? Use Blurrychat to connect on a deeper level. [Then references science that shows how hiding images produces better outcomes in relationships.]" The focus should be on how this is better than what's come before — how it produces better outcomes, not on how people can get Gems or whatever. They'll figure that out later.

Totally subjective impression: the image at the top of the page is creepy to me. It's something about the guy. The way he looks at the much younger woman does not give me the warm and fuzzies. Quite the contrary, actually.

Last thing: I think the brand in general is very techy. It'd be great for a Slack plugin or a hip new CRM, but I think it's too clinical/cold for a dating app. Check out other dating apps' sites — they're filled with images of couples hugging, etc. Again, they focus on outcomes, not on the app. (If you want something edgier, check out OkCupid's site, which to me strikes a nice balance between edge and warmth.)

[cstechofficial]

Thank you for the great feedback. I guess we need to get some advice from a product vision guy to fix this. We'll fix it soon, I hope :)