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by scarface74
2310 days ago
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I doubt the imagery campaign made much difference. How long has their been an anti drug campaign? Has it helped? Marijuana use has become more socially acceptable and the number of people who want it legal has increased. Just as an aside, the number of people who smoke weed regularly is about the same as people who smoke cigarettes. http://pics.mcclatchyinteractive.com/news/nation-world/natio... |
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One of the core propositions of cigarettes was always that they were legal. They catered to both the rule breaker and (substantially bigger) rule follower markets.
So it seems apples and oranges with regards to imagery / warning effectiveness due to the only partially overlapping consumers.