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by wsxcde 2308 days ago
Some people on the website are complaining that people are putting their video titles in English but the content is in some other language. This is not a lame attempt to get more clicks, but driven by the fact that: (i) Hindi typing works only somewhat well on mobile phones and does not work at all on most desktops/laptops in India, and (ii) search in languages like Hindi sucks even more. Given that most tech savvy Indians are bilingual anyway, it just makes sense to have titles in English so that people can search for them conveniently.

You'll see this is something even Hindi newspapers do. I pulled these two articles from the front pages of the Dainik Jagran and Dainik Bhaskar, two of the bigger Hindi newspapers: [1] and [2]. Very little of the content, except for the title is in Hindi. This is so that people can search for content using English searches.

[1] https://www.bhaskar.com/bihar/patna/news/prashant-kishor-pol... [2] https://www.jagran.com/politics/state-up-budget-2020-yogi-ad...

1 comments

Weirs, when I visit those sites almost everything is in a script I can't read. Only a tiny bit is in English.

This is what the sites look like for me: https://imgur.com/a/h6U1Un1

Sorry I had a typo. I meant to say very little of the content is in English. But the page title is in English and that matters because I can google for "Jagran UP budget" to get to the second article.
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Same here. Perhaps OP has Chrome's automatic translation set up to always translate it?