[kortilla]

If having to reach out to real customers and fix their fuckups until they are happy enough to leave a good review, then I’m completely fine with that level of advertising. That’s just fixing your fuckups until your customers refer you, which is the best thing that you can hope for.

That has no relationship to the paid shitstorm of ads on Google.

[busterarm]

Somewhat. A lot of review systems are designed to contact you asking for a review at the exact time you're most likely to leave a good review. The companies then optimize the whole customer interaction around that experience. To actually go back and edit that review when things change isn't always easy.

The overwhelming majority of all other reviews are either the Amazon variety (so a paid endorsement, usually) or from total cranks. People don't really often leave unsolicited reviews.