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by henrikschroder 2310 days ago
> And yet, Tesla costumers constantly poll as the most satisfied of all new car owners.

I wonder what the demographics are exactly of people who buy Model 3's, is it their first $40k+ vehicle?

One thing is abundantly clear, the people who are super excited about "new" tech in Teslas aren't following motor news. People seem to have no clue whatsoever that a lot of the tech you can get in a Tesla exists in other cars as well. Tesla is definitely at the top of the pack, but they're not ahead of the pack.

It looks exactly like when Apple announce a "new" feature, and all the Android owners moan and bitch that their phones have had this feature for years, yet all the apple owners are super happy about their new iPhone with this new cool feature that they've never seen before.

They "shouldn't" be happy, but due to marketing warping people's perceptions, they are. I suspect something like that might apply to Teslas and the people who buy them. If you've never owned or driven a BMW 3-series or similar, and then switched to a Tesla Model 3, I perfectly understand why you think your Tesla is the best car you've ever had.

1 comments

What is the marketing and hype that tesla is doing? they don't have paid ads. The make announcements and blog posts. Meanwhile, every other legacy car company pays millions a year in paid ads, my local dealers must spend 100k plus a year. What car has the web browser like my tesla that lets me use tesla-waze? What car has the apps that tesla does? Sure, there are some cars with a few things. No electric car until this year has the features that my 2012 tesla model s 85 has, including range but also including all the tech. 6 years ahead, some specifics:

https://asia.nikkei.com/Business/Automobiles/Tesla-teardown-...

> What is the marketing and hype that tesla is doing? they don't have paid ads.

That is exactly my point, yet their announcements always make it to the tech press, because they are the darling of the tech world.

> Meanwhile, every other legacy car company pays millions a year in paid ads

When was the last time you saw an ad for a Mercedes S-class, Audi A8 or BMW 7-series?

I'm betting never, because those companies don't really advertise their most advanced cars to a mass market. And when they advertise them, they highlight the luxury and sophistication, and shut up about all the tech. So people generally don't know about all the stuff they have, and those cars are loaded.

> Sure, there are some cars with a few things.

I don't think you know what the state of the art is among the other car companies. Mercedes launched automatic lane changes before Tesla did, for example. Audi had stop&go cruise control before Tesla even launched Model S. BMW has had night vision pedestrian detection for years, Teslas don't have that. You can't even get a HUD on any Tesla, yet pretty much every other car brand offers that as an option on some of their models.

> No electric car until this year

That's a bit unfair considering the other car makers haven't really put out any electric cars with the same looks and features as their existing gas cars before now.

> 6 years ahead, some specifics:

1) Yeah, I already read the article that this post was about, not just the HN comments.

2) There are zero specifics in that article, it talks about a single thing, and that is that the core processing unit of Teslas are way ahead of the competition. Cool, but not exactly informative or specific.