[maximente]

simplifying down complex issues to fit "the curves" narrative often misses a lot of really important nuance.

to wit, let's imagine there's an incumbent company that serves out the demand in an incredibly efficient but environmentally harmful manner. further suppose this is a large national player that's willing to eat some losses in order to crowd out the whole "efficient allocation of resources" type new businesses that may spring up and serve that demand in an environmentally friendly manner.

according to "the curves", there's no room to displace that incumbent because they're stuck in a local maximum when it comes exclusively to satisfying demand. but it's pretty clear that there are externalities that, when considered, make it an attractive target for change by different players.