[pba]

I predicted Facebook's success years ago. I think what everybody misses, even within the tech industry is that Facebook (and now Instagram) have one very important 'killer app' for the modern world that nobody realizes. That is that those websites are everybody's defacto 'photo album' for the 21st century. I know people whose entire life in photos from the last 15 years is entirely on Facebook and likely not backed up anywhere else. Every major life event is readily available in seconds with dates attached and even the nice or mean things that friends and family said about each photo at the time. This was what MySpace, Friendster, Google+, and the other apps of the time did not understand. They concentrated on crafting some pointless 'social network experience' when in reality nobody cared to switch anyway because all of their photos and memories were somewhere else already, and I think this is what keeps people on the platform.