in the article: "This is the takeaway from Nikkei Business Publications' teardown of the Model 3, the most affordable car in the U.S. automaker's all-electric lineup, starting at about $33,000."
Looking at very low mileage 2019 Teslas for sale on Autotrader, in the $40-50K range is about right. The cheapest used 2019 model 3 in the whole US is more than $33K. And the only 2020 examples are much more expensive.
You can argue forever about technicalities, but $33K is not an apples-to-apples comparison. In fact, I would say if you are comparing brand new 2020 cars, $50K+ for the model 3 is more realistic, and you should take into account the discounts other cars have.
That shows that Nikkei did not do their research. $33k is Tesla's deceptive advertising of "Price after Est. Savings". The cheapest car actually costs $40,000 plus tax.
You can argue forever about technicalities, but $33K is not an apples-to-apples comparison. In fact, I would say if you are comparing brand new 2020 cars, $50K+ for the model 3 is more realistic, and you should take into account the discounts other cars have.