[RobAley]

The article you cite more or less backs my post :

"But the decision matrix that ultimately influences widespread views on which toys are for which children includes inputs from parents, kids, and toy makers—adding up to a system that produces something of a feedback loop."

I'm not at all criticizing Lego for making sets with female characters, pink colors, themes that revolve around friendship, leisure, domestic and emotional topics (for instance). These are good things, it is good to have ranges of toys in this vein to add variety and balance to the "normal" Lego ranges ("normal" was perhaps a bad choice of word in my first reply, "previous" or "non-Friends TM" might have been better).

The comment was to point out that :

> "There are attractive boxes for girls, it's called Lego Friends"

is unnecessarily gendered and such language purpetuates this feedback loop which is a major influence on how girls and boys play. You have identified the outcome, not the cause.