[richie5um]

I think the high-level summary of the article is ‘fire-and-forget development’ - ie producing features, but not measuring impact/benefit/usage.

I’m not convinced ‘feature factory’ in itself is problematic (definition not provided). There is no problem (IMO) in optimising to ship features - as long as the overall approach is to measure impact/benefit/usage and then learn and iterate.

[dillonmckay]

I beliece the issue the article is attempting to convey is that a preponderance of these ‘symptoms’ indicates a lack of optimization, and a failure or refusal to measure the impact.