[tripzilch]

That's how the EU works. You get a warning/advisory, and then you're expected to do the right thing.

If they hadn't done this voluntarily, THEN they would have been fined.

We try to regulate before it goes wrong, instead of running after them. It works better that way.

But if you want to believe that FB voluntarily halted the rollout of the feature, for no other reason that they believed it fell short of privacy guarantees ... Yeah no. FB couldn't give a shit about that, without external motivation.