[floatrock]

This blog post (and your key question) is basically "how to avoid that what-the-customer-really-wants tree swing image".

https://www.google.com/search?q=what+the+customer+wants+swin...

It's about asking the kind of questions that get at the heart of what's valuable to your customer.

[ineedasername]

That's a great visual, I may actually use that in training both other developers and when begining large projects with constituents.