Maybe if you own your own container and control it 100%, but for many shippers, that it not the case. They are one item amongst many, thrown together with everything else.
So it is worse. Your packaging has to defend itself from everything else in the container. It may get tossed around by multiple middle-men, buried under heavier objects and boxes, and has to protect itself in case an object above yours breaks and spills who knows what all over your box. And what if the container is somewhat empty and ends up on rough seas? It could get rolled like dice for days.
So it is worse. Your packaging has to defend itself from everything else in the container. It may get tossed around by multiple middle-men, buried under heavier objects and boxes, and has to protect itself in case an object above yours breaks and spills who knows what all over your box. And what if the container is somewhat empty and ends up on rough seas? It could get rolled like dice for days.