[jessaustin]

Kodak may have been boned no matter what, but it's still not the example I seek, of a firm that successfully "played catch against itself".

[mark-r]

I was just pointing out that there were reasons it wasn't successful beyond just not being a viable approach.

[HarryHirsch]

Eastman, which was spun out of Kodak in 1994, is doing quite well. Demand for resins, plastic sheets and intermediates to make plastics products hasn't dropped. Kodak had no idea what their core product was going to be, and bulk chemicals would have been a good bet.

[mark-r]

Interestingly, Fuji managed to pivot into polarized films for LCD panels when faced with the same problem. https://petapixel.com/2018/10/19/why-kodak-died-and-fujifilm...