[AdriaanvRossum]

We use it because we want it to be a common term for startups. We copied it from @levelsio who tweeted about it [1].

According to wikipedia the use of the trademark symbol indicates an assertion that a word, image, or other sign is a trademark; it does not indicate registration. It's not super relevant for our page though.

[1] https://twitter.com/levelsio/status/968219339588493312

[mminer237]

If you want it to be a common term for businesses of different sources, isn't that the exact opposite of the purpose of a trademark?

[corobo]

It's Tradesnark™

https://tvtropes.org/Main/Tradesnark

[mikeydiamonds]

I've never heard the term Tradesnark, thanks for sharing.