[marcus_holmes]

I think they're stuck with the same problem as every dev manager. LoC are pointless/futile/etc, but they're really easy to measure and they're got to measure something right?

Like measuring productivity by how many hours people spend at their desks. Utterly pointless, but really easy so it becomes the default measure.

Trying to explain to professional managers that there is no foolproof way of measuring developer productivity is a really hard conversation that I've had more than once. I'm assuming the OP's target market is exactly these people, so I don't really blame them for succumbing to the pressure.