[luckylion]

If they believed their business would make them money in the UK, filing paperwork wouldn't be an issue.

[shadowgovt]

Exactly. And it may have made them money outside of a Brexit context, and the calculus has changed post-Brexit.

This was the failure mode people opposing Brexit anticipated.

[threatofrain]

Making money isn’t enough, there’s also opportunity cost for not just money but finite administrative attention. For the same burden they could be pursuing a much larger EU market.

[egwor]

I've never even heard of them....