[amatecha]

I understand the concept of "it's a word because people use it" - but what does it actually mean? No one can give a consistent defininition because it's nebulous jargon with no clear or specific meaning. Without fail, every single usage is obfuscating or otherwise hiding the intended meaning.

Check out this Unity blog post I just came across: "Achieve beautiful, scalable, and performant graphics with the Universal Render Pipeline"

What exactly are "performant graphics"? Does that mean high frame-rate? High-poly? Extremely vibrant colors? HDR? Can run on a 486 with software rendering?

It doesn't tell me anything, and is essentially "vocabulary clickbait" - it "sounds good", without really communicating anything. This is why I despise this word.

[neurobro]

In context, I would expect "performance" to refer to how quickly a scene can be rendered, and another buzzword, "scalable", to refer to the size and complexity of scenes that can be drawn. "Beautiful" probably means "lots of detail and snazzy effects."

Actually, the article says "scalable across platforms", which is confusing to me. Maybe they mean scalable to different screen sizes?

[runaway]

It seems pretty obvious to me in context what the word means. You could play that game with literally every word in the sentence.

What does "achieve" mean? It's that way out of the box? If I invest in a special team of Unity developers it's possible? They'll give it to me if I work hard enough?

What does "beautiful" mean? High poly? Vibrant color? Critics or fans say it looks good? There's an object beauty score that it has high marks in?

ad nauseam