[dpau]

sure, but those types of ads aren't really for people like you. they are for the vast majority of Windows users who aren't in control of their machine but are instead being controlled by it. many don't even realize they can get rid of those ads, or they give in and just start using Edge..

[kunglao]

My observation has been is that most users who use Firefox aren't the kind to be controlled by their PC. Someone who can use Firefox (specially because of privacy concerns and have installed extensions) should easily be able to switch off this ad. If anything I found it bold and kinda funny of Microsoft to do that. I myself am a Brave user, btw.

[s_y_n_t_a_x]

Well maybe instead of articles complaining about ads we educate the users on how to turn ads off and how to install ad-blockers.

But that's not what this article is about, it's a Microsoft hit-piece. That's all journalism is nowadays, mercenaries for hire.

And final point, if the ad isn't for me or anyone else here for that matter, why are we seeing an article about it? And why did noone else here mention you can turn it off?

Microsoft is not the harbinger of ads and they never will be, Google was and is. If you want to war ads, take it up against Google, their browser, their OS, and their search engine.

Ironically MS put an adblocker in Chromium by default.

You people and your biases...