[Shendare]

"Targeted" for me would imply that Windows is checking first to see whether Firefox is installed, and only showing the suggestion if so.

If this is just a general suggestion that gets pushed out to all Windows computers, then it's not so much targeted as merely questionable use of platform.

[proactivesvcs]

I would be very surprised if it was just pushed out irrespective of telemetry. Since Windows 10 is a mass-market operating system, I'd be surprised if 1% of their users had ever heard of Firefox.

[Marsymars]

Since Firefox usage share on Windows is >1%, I'd be pretty surprised if most of those users are inadvertently using Firefox without every having heard of it.

[stinky613]

It shows up if Firefox is your default browser