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by jjuel 2326 days ago
You go where consumers are. I mean there are plenty of businesses that don't have their own web page, but do have a facebook page. Not only is it free, but it is easier to set up. Plus you know that is where all your consumers spend all their time. So if I were a small podcast and knew I could reach the most audience on Spotify that is where I would be.
1 comments

Spotify only has about 10% of consumers and now if you go exclusively to Spotify, you aren’t reachable by the most popular podcast apps.