[Andrewski]

What an awful name. Of course the iPad gas a lame name, but at least it has an obvious pronunciation. I see "Xoom" and say "exhume" which means to dig a body up.

I think I smell the reek of death. Now if the exhume was only say, $300 for the wifi only unit, they'd have something. Even $400 would be too much for what consumers will call a "generic iPad" as even the hard-up could find another $99 if they already had $400 to drop on a toy like a tablet.

Exhume indeed. This may illustrate to clever marketers that for a lot of people, the obvious and seemingly correct pronunciation for a clever brand might bite them. My grandpa called Qwest "queue west" as they made him wait for a customer service agent too long for his liking. He was onto something.

[sandipc]

when the Apple tablet was announced, the chosen name for the device was subject to ridicule for weeks on the internet. After it became one of the fastest selling tech products ever, the internet whiners were nowhere to be found...

[Andrewski]

What do you mean? The name is still awful.

Hell I am writing this on my iPad, and I still think it is an awful name.

On edit: you missed my main point, which is that Xoom has no clear pronunciation. Is it "zoom?" I am supposing that is what they want me to call it, but "exhume" is what it looks like.