[dadarepublic]

> To the gp's point, the single pair of UA sneakers I own are highly functional and sport-specific that only come out at the gym...but picking them out of a crowd of UA's lineup is difficult.

A very good summary. UA just doesn't have whatever it is that influencers, fashionistas, artists, and designers are looking for - which is mostly style/design/hype attached to good materials, exclusivity and comfort.

It's how great design translates into good brand marketing (read: hype) - UA isn't it.