[Kalq]

I think there's a bit of confusion here in the way the author frames these 100 people. At this level they are not fans. They're not supporting you out of some sort of emotional attachment. They are giving you $1000 a year because they believe that the service or product you provide is worth that much. They're customers and that's all.

The "whale" archetype is just a modern version of what has always existed with MLM and self-help gurus where they pray on rich and emotionally vulnerable people. It's an absolutely tiny group of people that will never translate to a widespread economy.

Conflating the 1000 true fans concept with this is a mistake in my opinion.