[btipling]

And there's no demonstration of how it works in the video or in any images. It's as if some people at Google decided to react to Apple's recent bad press by putting up a web page and a blog post announcing a product without actually having built anything yet.

[Kylekramer]

While I suspect One Pass is probably quite a bit from actual use by any publisher, this press release/the video has probably been in the works ever since the rumblings about Apple's subscription plans made the rounds. While not the most honest move, it is a brilliant PR coup.

[Pooter]

> While not the most honest move, it is a brilliant PR coup.

You misspelled vaporware.

Apple announced something they're gonna roll out in the next rev. of iOS. Google put out a press release.

[nudge]

Would that be a bad thing? I doubt that's what they've done but it's just lean startup methodology.